Why Choose Coldwell Banker?

Why should you depend on Coldwell Banker First Equity, Realtors® when selling your home?

Since 1966, Coldwell Banker First Equity, REALTORS® has provided outstanding service to our clients and community. For over 50 years our brokers and agents have been leaders in the local, state, and national real estate industry. Collectively, our brokers and agents have more than 825 years experience of working in the Amarillo real estate market. There are few, if any, real estate problems or situations that we haven't seen and resolved. That's the kind of experience and wealth of talent that buyers and sellers deserve. Every business decision made or action taken passes through the same decision tree: Client first, agents second, employees third, and company last.

Coldwell Banker agents will greatly enhance the sale of your home. In the United States, 90 percent of homes are sold by real estate agents, and agent-listed homes sell almost twice as fast as owner-sold homes. Our knowledgeable and experienced Amarillo Realtors do all the work for you, eliminating the hassle and uncertainty of the by-owner selling process. With Coldwell Banker, your home will receive unparalleled exposure. Coldwell Banker is a household name; we are affiliated with the oldest and largest national real estate company in the United States.

Marketing Services

Global Network

Our national advertising campaign reaches literally millions of people each year. Obviously, these ads are not marketing specific properties, but they predispose purchasers to consider Coldwell Banker properties. Additionally, the 3000 Coldwell Banker offices and 100,000 agents located throughout North America generate over 125,000 office-to-office referrals annually.

Multiple Listing Service

Within 72 hours of your property being listed for sale it will be entered in the Amarillo Association of Realtors' Multiple Listing Service database. Over 800 Amarillo Realtors will have access to information on your property.

For Sale Sign

Shortly after your property is listed for sale, our nationally recognized For Sale sign will be placed on your property. Over 90% of unattached (non-represented) prospect calls received in our office are a result of the prospect calling from our For Sale sign.

Open Houses

Some properties are prime candidates for Open House activities. You and your agent may discuss the possibility of having an Open House. Nevertheless, your property will benefit from the promotion of numerous open houses scheduled each Sunday by our agents. Often, purchasers of non-opened homes are generated from open house activities

Internet Marketing

88% of home buyers rate the internet as "very useful" in their research of possible homes to purchase accoring to the 2017 National Association of Realtors' Profile of Home Buyers and Sellers. 

"Direct Feeds" of your listing information from the Multiple Listings Service are provided to the following web sites: cbamarillo.com, realtor.com, coldwellbanker.com, and amarillorealtors.org. Many other real estate sites including Zillow and Trulia receive "indirect feeds" by way of syndication.

Our Most Effective Marketing Tool...Our Agents

• Full-Time - 55 full-time agents; your business is not our hobby.
• Productive - Our agents are the most productive among the top ten real estate brokerages based on closed transaction volume; Over $2,800,000 per agent in 2017.
• Experienced - 956 years of combined experience among our brokers and agents; 16 years per agent average.
• Hands-On - Our agents physically see our new listings each week; not always the case with other brokerages, but important for you, the property owner.
• High Tech/High Touch - Our agents utilize state-of-the-art technology to evaluate and market your property, but never at the expense of personal experience and relationships. Computers don't sell real estate . . . . people do.