Let Us Support Your Career

Marketing Support

The Coldwell Banker First Equity, REALTORS® brand, so strong in the Amarillo market, can open the doors to your success. A complete portfolio of marketing, advertising and public relations tools gives our associates the clear advantage of high visibility. A new agent never has to answer the question, "Coldwell who?" We are a household name, providing instant credibility for your brand new real estate career.

On a corporate level (both local and franchise-based), Coldwell Banker maintains a high-profile marketing campaign with traditional print, radio, television and outdoor advertising strategies to reach our target audiences. Online marketing directs a steady flow of traffic to our websites to generate leads for our agents and to showcase their listings.

Both cbamarillo.com and coldwellbanker.com are major benefits to you and to your clients and prospects. Easy to navigate and loaded with sophisticated features and capabilities, these two websites are designed to bring prospects to you and showcase your properties and your own personal website to the widest possible audience.

Coldwell Banker agents are provided professional marketing tools and materials, most at nominal or no cost. Postcards, brochures, flyers, and newsletters, as well as presentation materials are available for quick and easy customization. Other marketing tactics include:

• Personal website
• Individual property websites provide more marketing and reporting options
• Multiple templates for marketing flyers
• Professional photography for listed properties
• Sign installation services including "Open House" signs
• Drip Marketing email campaigns insures consistent contact with your sphere of influence
• Open House marketing and management
• Property shells prepared in seconds for display on Facebook, Instagram and other social media sites.

Informational Support

A wealth of sophisticated reports and informational tools help you identify and manage prospects, and provide timely responses to all their requests

• Property Alert sign-up: Sign up prospects and check their saved favorites
• Seller Report: Report website property views to owners in a customized report
• Detailed market reports from MLS data by subdivision, price ranges, etc.
• Property Progress Report tracks marketing activity and showings on your listings; easily sent to homeowner
• Buyer’s Tour Prepared in seconds for maximum efficiency in showings
• Customized CMA reports
• Community demographic reports and cost of living data
• Contact management program with mail/email merges, label merge, contact import/export
• Documents and forms library
• Intra-office messaging, announcements (new listings, price changes, etc.), and calendar
• In-house Happy State Bank loan origination office is available for the latest development in lending requirements, loan programs, and interest rates
• Texas Real Estate Commission and Texas Association of REALTORS® procedural and form updates

Technology Support

Coldwell Banker First Equity, REALTORS® has always been at the leading edge of technology advances in the Amarillo real estate industry. We laughingly recall that we had the very first fax machine in the Amarillo real estate market and no one to send faxes to. We provide agents and support staff access to the latest technologies to maximize their productivity and professionalism. All software applications are cloud-based, providing agents a truly mobile work-place environment including Symantec’s top-of-the-line cloud-based antivirus/spam blocker to insure that your PC/laptop are protected 24/7 in any location.

Our office features state-of-the-art facilities with high-speed wireless internet, top-quality color printers, and sophisticated phone systems. Powerful computer applications streamline every aspect of the real estate business. Our phenomenal, private-access, corporate intranet, mycbamarillo.com, makes these resources available to you at home, your office or even your client's location.

All conference rooms are equipped with PC’s, 42-inch monitors, and some with Apple TV provides a professional environment for clients to view properties, prepare purchase offers, etc. The large meeting room is a state-of-the-art training and teaching facility used for large meetings and training classes.

Administrative Support

Coldwell Banker First Equity, REALTORS® provides agents with non-competing broker and management accessibility and staff support. Some of our administrative services include: license renewal records maintenance; notification of TREC legal changes; listed properties MLS input (including photographs) and maintenance; website population and management; and more. An executive team with experience, integrity and vision is at the helm.

Our associates also enjoy these advantages:

• A graduated commission program that can progress to 100%.
• No individual desk costs.
• An award-winning Relocation department that is an approved vendor to all relocation companies, allowing you to stay in the loop of your clients' transactions.
• Strong risk-reduction support of attorney-prepared buyer and seller boilerplate clauses and forms
• Shared Errors & Omissions Insurance Coverage with company-paid deductibles for compliant claims
• Full-time receptionists to welcome guests, distribute prospect calls, email incoming FAXES, notary services, maintain buyer and listing packets, etc.
• In-house mortgage loan officer with Happy State Bank providing financial services to you and your clients